Toothpastes
After consulting with your dentist or hygienist about your oral health's greatest needs, look for products within that category (for example, within the tartar control brands or within the desensitizing toothpaste brands) that have received the American Dental Association's (ADA) Seal of Acceptance. The ADA's Seal of Acceptance means that the product has met ADA criteria for safety and effectiveness and that packaging and advertising claims are scientifically supported. Some manufacturers choose not to seek the ADA's Seal of Acceptance. Although these products may be safe and effective, these products' performance have not been evaluated or endorsed by the ADA.
Always pick a toothpaste that contains fluoride. Fluoride toothpastes have been shown to prevent cavities. One word of caution: The American Dental Association recommends that children over 2 years of age and adults use a fluoride toothpaste displaying the ADA Seal of Acceptance. They also recommend the use of fluoride mouth rinses, but not for children under 6 years of age because they may swallow the rinse.
Finally, some degree of personal preference comes into play. Choose the toothpaste that tastes and feels best. Gel or paste, wintergreen or spearmint, all work alike. If you find that certain ingredients are irritating to your teeth, cheeks or lips, or if your teeth have become more sensitive, or if your mouth is irritated after brushing, try changing toothpastes. If the problem continues, see your dentist.